Lead Magnet A lead magnet is an exclusive piece of content that turns your audience into subscribers and customers. It’s like the free samples they give you at grocery stores (can we please bring those back?!). Think of it as a sneak peek at what’s to come if someone buys your products. For example, you could create an … Read more Lead Magnet
Lagging vs leading indicators Lagging indicators take a long time to change, and show the later-stage results of your efforts. Leading indicators, on the other hand, measure the activities you think will help you reach your goal, and can be tracked on a more ongoing basis. Benefits of using leading indicators Faster feedback: By tracking leading … Read more Leading vs Lagging indicators
SEO (Search Engine Optimization) SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. How … Read more SEO
What is Omnichannel Marketing? Omnichannel marketing refers to the multichannel sales approach that provides the customer with an integrated shopping experience. Each channel works together to create a unified experience – the customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be … Read more Omnichannel Marketing
What is Social Media Marketing (SMM) Social Media Marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, & drive website traffic. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, … Read more Social Media Marketing (SMM)
WooCommerce vs Shopify Dropshipping Before launching an online eCommerce store, one of the first questions you need to ask yourself is where you will find your products for sale in your store? This includes everything from supply to inventory management, which can be difficult for store owners. Especially choosing between WooCommerce and Shopify. Once you … Read more WooCommerce VS Shopify Dropshipping
WordPress is a CMS (Content Management System) the most popular Software to build a website. But despite its popularity, there’s one question that many new users still struggle with – What’s the difference between WordPress.com v/s WordPress.org? Here’s an easy way to memorize what the difference is … just look at the domain extension of … Read more WordPress.Org v/s WordPress.Com
Marketing- Marketing is the process of Promoting Business Products or Services to the target audience, it involves all the actions that the Company undertakes to maintain a relationship with the Customers. Marketing is more about building relationships with Customers than Selling Products or Services to them. Fundamental of Marketing- 4’s P of Marketing- 4’s P … Read more Secrets You Didn’t Know About Marketing.