What is Digital Marketing?


Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.

Digital Marketing can be broadly into 6 Categories.

Email Marketing

Email Marketing is a form of marketing that can make aware of your Email list of new products, discounts, & other services.

Email marketing is one segment of internet marketing, which encompasses online marketing.

Email marketing can include newsletters with updates on the company, or promotions of sales & exclusive deals for subscribers.

Social Media Marketing

Social Media Marketing (SMM) is the use of Social Media platform to connect with your target audience to build your brand, increase sales, & drive traffic. This involves publishing good content on your profiles & engaging your followers.

The Major Social Media Platforms are:

Facebook

Instagram

Linkedin

Twitter

Pinterest

Snapchat

YouTube

Content Marketing

Content Marketing is Strategic marketing approach focused on creating Specific types of Content to reach a particular target audience. Types of Content can include blog articles, Social media posts, podcasts & videos.

Search Engine Optimization (SEO)

Search Engine Optimization is the process of improving your website to increase its visibility for relevant search users. SEO is important for a website as because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a form of Online marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Search engine marketing is also alternately referred to as paid search or pay per click (PPC). As number of users increasing and searching online Products & services, SEM has become important for online reach. Search Engine Marketing reaches consumers at the right time & right users when they are open to new information.

Results are immediate with SEM. It is arguably the fastest way to drive traffic to a website.

Mobile Marketing

Mobile Marketing is a new trend in digital marketing strategy aimed at reaching a target audience on their smartphones, tablets & other mobile devices, via the website, email, SMS & MMS, social media & apps.

Mobile Marketing is unique in that it reaches people in real time right where they are. Additionally, more & more sales are being initiated from mobile, so it’s a vital part of any marketing strategy.

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